Link-building
1-day advanced SEO Course in Link-building Tactics & Strategy — SLB
Link-building Training Course Overview
This advanced SEO training course focuses exclusively on link strategy and tactics. The course is up-to-date (revised 2019) — and puts special emphasis on getting ahead of your SEO competitors, by understanding and utilising the very latest link-related developments in HTML5, social media, and search engine algorithms. This link-building course is targeted at those who already know the SEO basics and understand the roles played by links in search engine content analysis and ranking algorithms — i.e. at those who already know they need more and better quality links. Topics covered, include:
- Link types and categories — including
no-followlinks - The low hanging fruit — easy, cheap, cost-effective links
- Link bait — by far the most cost-effective strategy
- Geo-location — local search, directories, and media
- Reciprocal links — making them more productive
- Press releases and Event-related links
- Content marketing — e.g. links in syndicated articles
- Blogs and bloggers — optimize links in your own and other people's
- Social media — Google+, Facebook, LinkedIn, Twitter, etc.
- URL abbreviation/shortening and link software tools
- Recent trends in link-related search engine algorithms, e.g. Google Penguin
Course contents — 1 Links in SEO — some basics
- Understanding links and their attributes
- Different types of link element & address
- Attrs: title, target, rel, next, nofollow
- Link usage and positioning within pages
- What links do for your search engine strategy
- Google PageRank in some detail
- Tools to ID PageRank and related metrics
- PageRank in practice: not so important
- Keywords in links & content semantics
- Keywords: links vs. non-interactive content
- Google bombs
- Ideal links vs. problem links (things to avoid)
Course contents — 2 Competitive link analysis
- Evaluating your own links
- Evaluating competitors' links
- Quantity vs. quality
- Google's link: syntax
- Commercial link-finding tools
- SEOMoz, WordTracker, SEOElite, Majestic
- Understanding how these tools work
- Tool-specific metrics: MozRank, ACRank
- Identifying potential link sources
Course contents — 3 Getting links built
- Real vs contrived links
- Low-hanging fruit
- 'Link conciousness' coders and copywriters
- Directory links
- Reciprocal links
- Content marketing and syndication
- Link bait — howto and how-not-to
- Blogging and bloggers
- Social media links
- Press releases
- Forums, mailing lists and other communities
- Other link sources
- Link-building software
Course contents — 4 Buying links
- Link aspects of Google Penguin & Panda
- Paid-for links — punishments and rewards
- Bought links that work: value-added editorial
- How SEs can/can't track paid links
- Finding link services — and avoiding scams
- Link selling newspeak and jargon
- Finding out what you get for your cash
Course Objectives
On completion of this advanced SEO training course, students will be able to:
- Understand the role of links in SEO
- Understand the impact of social media on SEO link-building
- Understand how new 'tech' has changed link-building
- Conduct SEO link analysis — quantitive and qualitive
- Evaluate links competitively
- Estimate costs/benefits of different link strategies
- Identify cost-effective link-building opportunities
- Deploy link-building tools
- Measure and enhance link-building performance
Target Audience
- Web designers
- Web developers
- Web marketing and communications managers
- Web marketing and communications staff
Training Pre-requisites
The following — or equivalent knowledge and experience:
- This basic SEO course
- Basic web literacy — covered in our basic web design course
- Basic knowledge of HTML link markup — covered in our basic web design course and in our basic HTML course
Training Style
Instructor-led, hands-on training.